NumbAsia Brand Guide: Leopard Denim, Studded Hoodies and Y2K Graphic Tees

What is NumbAsia? NumbAsia (also written "Numb Asia") is a Chinese streetwear label that mixes Y2K nostalgia, American-style vintage graphics and punk hardware. Expect leopard print, stars, music notes, silver studs and washed denim, cut in relaxed unisex fits. At AshSurge we carry 14 NumbAsia pieces: baggy and straight jeans, zip hoodies, graphic long sleeves, a military-style jacket and a pair of studded high-tops.

Shop the full NumbAsia collection →

NumbAsia at a glance

• Style: Y2K streetwear with a grunge wash and punk details. One stockist, Psylos, sums up the label's mood as "American Street Retro, Subcultural Rebellion", while Pixie Rebels describes it as drawing on youth culture and early-2000s nostalgia.
• What we carry: 4 pairs of jeans, 4 zip hoodies, 4 tees and long sleeves, 1 jacket and 1 pair of sneakers.
• Fit: almost everything is listed as unisex, in S–XL. Several product pages add a height guide (for example S for 160–165 cm), plus model heights.
• Signature details: leopard trims, star prints, glitter and rhinestone lettering, silver studs and heavy washes.

Jeans: leopard waists and loud back panels

NumbAsia's denim is where the label shows off. Most pairs are 100% cotton and cut loose.

• Leopard-Trim Washed Baggy Jeans: faded black denim with a leopard-print double waistband that peeks above the main waist. Wear a cropped tee so the layered band shows.
• Leopard Star Flag Print Ripped Baggy Jeans: 13 oz vintage-wash denim with leopard print on one back leg, a stars-and-stripes motif on the other, patched ripped knees and paint splatter.
• Star Print Paneled Raw Black Straight Jeans: stiff 13 oz raw black denim with a grey star-print panel running down one side seam.
• Piano Key Black Rhinestone Saber Fit Jeans: a curved saber leg, piano-key print on the rolled cuffs and black rhinestone rays from the front pockets. The long inseam is made to stack over boots.

Zip hoodies: studs, fur and leopard

If you want one NumbAsia piece that does the whole look on its own, pick a hoodie.

• Leopard Studded Rhinestone SWAG Zip-Up Hoodie: all-over leopard, square studs framing the zip and rhinestone "SWAG" script across the back.
• Studded Leopard Faux Fur Lined Zip-Up Hoodie: plain black outside, leopard faux fur inside, with cone studs along the hood, shoulders and pocket.
• Studded Hussar Pink Jumbo Zip Hoodie: heather grey with stud "frogging" borrowed from military band jackets and an oversized hot pink zip.
• Polka Dot Faux Fur Trim Zip-Up Hoodie: black dots on white, glitter script and a black faux fur hood trim.

Tees and long sleeves

The tops are the easy entry point. The Glitter Music Note Star Long Sleeve Tee wraps a music staff in glitter ink around one shoulder; the Star Raglan Portrait Script Print Long Sleeve Tee pairs a hazy portrait with star-print sleeves. For something lighter, the Leopard Cross Print Slub Henley Tee is a fitted, slightly sheer white henley, and the Waffle Henley Easy-Fit Long Sleeve T-Shirt is the quietest piece in the range.

Jacket and sneakers

The Military Button Epaulet Faux Leather Jacket is a slim, leather-look band jacket with a stand collar, double rows of silver crest buttons and epaulets, which gives it a Visual Kei feel. On the feet, the Studded Pony Hair Fold-Over Canvas High-Top Sneakers flip down at the collar to show zebra (grey pair) or leopard (black pair) pony hair, with studded side panels and a 2–3 cm sole.

How to style NumbAsia

1. One loud piece, one quiet piece. Pair the flag-print jeans with the plain waffle henley, or the SWAG hoodie with plain black straight denim.
2. Show the waistband. NumbAsia puts a lot of detail at the waist. Cropped tees, tucked tanks and a studded belt all help.
3. Stack the saber jeans. Let the long piano-key cuffs bunch over chunky boots or the fold-over high-tops.
4. Echo the metal. Silver studs on a hoodie look sharper with one more silver accent, such as a wallet chain.

For more on how leopard, stars and studs fit into the wider look, read our Punk vs Goth vs Grunge vs Y2K guide.

FAQ

How do you pronounce NumbAsia?As "Numb Asia". Some listings write it as two words.

Is NumbAsia unisex?Almost every NumbAsia piece we carry is listed as unisex. Product pages show measurements and, on many items, the height range each size is meant for.

Does NumbAsia run big or small?It depends on the piece: the faux fur lined hoodie is relaxed, while the hussar hoodie and slub henley are fitted. Compare the chest and length measurements on each page with a top you already own.

What fabrics does NumbAsia use?The jeans we carry are cotton denim, most at 13 oz or listed as 93% cotton. Hoodies are mainly cotton blends. Each product page lists the composition.

What should I wear with NumbAsia jeans?A fitted or cropped top keeps baggy legs in proportion. Canvas high-tops, platform sneakers and boots all work, and a studded belt finishes the waist.

Where can I buy NumbAsia?AshSurge stocks 14 NumbAsia pieces in our NumbAsia collection. We ship internationally, including to Japan and the US; available shipping options and costs are shown at checkout.

Explore more independent labels in New Arrivals, or shop by style: Punk, Gothic, Y2K, Grunge.