CHAI Brand Guide: Embroidered Hoodies, Wide Sweatpants and Y2K Sets

What is CHAI? CHAI is an independent streetwear label that also goes by Chai Rebels (or CHAIREBELS), the phrase stitched and printed across many of its pieces. Retailers associate it with the Chinese character 拆 ("chai"), and its look is built on heavy cotton jersey, dense embroidery and Y2K-sporty silhouettes. At AshSurge we carry 16 CHAI pieces: cropped zip hoodies, wide sweatpants, cropped jackets, tees and caps.

Shop the full CHAI collection →

CHAI at a glance

• Style: Y2K sportswear with grunge and rock details: track stripes, leopard fades, music notes, crests and military-band trims.
• What we carry: 5 pairs of pants and sweatpants, 4 hoodies and zip jackets, 2 jackets, 3 tees and 2 caps.
• Fabric: much of the range is heavyweight cotton-rich fleece or loopback jersey (around 400–440 g on several pieces), mostly about 80% cotton and 20% polyester.
• Fit: S–XL. Tops tend to be cropped and fitted; bottoms are wide and relaxed.

Hoodies and jackets: cropped and embroidered

CHAI tops are short in the body, so they pair naturally with its wide-leg bottoms.

• Rope Embroidery Royal Totem Two-Tone Hoodie: rows of white rope embroidery around the zip, inspired by military-band frogging, with shoulder epaulettes. Black reads gothic; pink reads sweeter.
  
• Star Embroidery Contrast Stripe Zip-Up Hoodie: heather grey with "CHAI REBELS" lettering and yellow-and-brown stripes inside the hood and placket.
  
• C Logo Leopard Print Embroidered Hooded Jacket: a sprayed leopard fade with pink embroidery on 400 g cotton fleece.
• Crest Print Frayed Patchwork Fur Collar Jacket: shaggy white faux fur on the hood, front and cuffs, with frayed patchwork seams.
• Royal Placket Cropped Cotton Jacket: a white band-uniform jacket with metal buttons and looped trims.

Sweatpants and track pants

• Black Reversible Horse Embroidery Baggy Sweatpants: 440 g heavyweight jersey, a puddle-length wide leg, a tall shirred waistband and a horse-and-rider graphic with "Chai Rebels" script.
  
• C Logo Leopard Print Star Embroidery Sweatpants: the matching bottom to the leopard hooded jacket.
  
• Music Note Embroidery Streetwear Sweatpants: oversized music notes and treble clefs running down light grey legs.
• Multi-Panel Fringe Embroidery Mesh Track Pants: black sports mesh with script embroidery, star appliqués and loose thread fringe.
• SS26 Heraldic Print Cargo Sweatpants: a sequin waistband, an embroidered crest and deep cargo pockets.

Tees and caps

• SS26 tees: the zebra "Hug" Glitter Tee, the slim "Party Harder" Baby Tee and the houndstooth "Free" Tee.
  
• Caps: the sun-faded Yellow Five-Star Washed Cut Brim Cap and the white 3D Embroidery PU Leather Flat Brim Cap.

How to style CHAI

1. Wear it as a set. Several hoodies and sweatpants share colours and motifs, such as the leopard jacket and sweatpants, which makes an instant matching tracksuit.
2. Crop the top, widen the bottom. A cropped zip hoodie over wide sweatpants is the core CHAI shape.
3. Mix sporty and rock. Throw the military-trim hoodie or Royal Placket jacket over slim black trousers and pointed boots for a band-uniform look.
4. Add one accent. A washed cap, a belt or chunky sneakers finish the outfit without competing with the embroidery.

FAQ

Is CHAI the same as Chai Rebels?
Yes. Retailers list the brand as CHAI, CHAI REBELS or CHAIREBELS, and "Chai Rebels" appears on many of the clothes themselves.

Is CHAI unisex?
The pieces we carry come in S–XL and are worn by all genders. Some tees, such as the "Party Harder" baby tee, are cut slim and close to the body.

How heavy are CHAI hoodies and sweatpants?
Several styles use around 400–440 g fabric, so they are thick and structured. Check each product page for the exact composition.

How should I wash embroidered CHAI pieces?
Always follow the care notes on each product page. As a general rule, washing cold, inside out, and air drying helps keep embroidery and sequins looking new.

Where can I buy CHAI?
AshSurge stocks 16 CHAI pieces in the CHAI collection and ships to Japan, the US, Europe and other regions. Shipping costs are shown at checkout.

Explore more independent labels in our New Arrivals or shop by style: Punk, Gothic, Y2K, Grunge.